With more than 11 years of experience in marketing communications
and event management, Amy Nichols brings a sharp mind
for business to the event planning industry.

Amy Nichols Special Events is a full-service event and wedding planning company based in San Francisco, California. Amy began her career in the financial services industry in New York City, after graduating from Middlebury College.  She quickly turned in numbers for details and realized that her true calling was the event industry.  In her free time, she interned and trained with celebrity wedding and event planners in both New York and Beverly Hills, eager to learn more about the event industry and the art of the grand affair. In 2002 Amy relocated to San Francisco where she currently resides. After a successful career in corporate event planning (working for companies such as JPMorgan Chase, Lazard Freres, and Credit Suisse First Boston), Amy opened the doors of Amy Nichols Special Events in 2005.  Amy spends her free time involved with non-profits and her alma maters. She has worked on events with the World Wildlife Foundation, Cate School, Middlebury College, the Junior League of San Francisco and the American Museum of Natural History in New York City. Amy has taken numerous of courses in event and wedding planning at UCLA, UC Berkeley and San Francisco State University.  After successfully completing the professional development program with the Association of Bridal Consultants, Amy has earned the designation of Professional Bridal Consultant ™.

Sarah Aylward joined Amy Nichols Special Events in 2007. After several successful years in radio and pharmaceutical sales she decided to turn her passion for cooking into a career and received a degree in the culinary arts. Shortly after graduating Sarah moved to San Francisco to pursue a job in the culinary industry, and in doing so, realized her true passion was event planning. Since then Sarah has worked for several catering companies including Global Gourmet, Taste and Elaine Bell. She also spent two years as an event manager for Viansa Winery where she managed all aspects of events including sales, menu planning, vendor relations, and execution. Sarah treats each event with care, respect and a conscientious commitment to excellence. In working with you, she will help you create an event that reflects your personality and then orchestrate every detail so that you can relax and enjoy your special day. Sarah lives in San Francisco with her husband, Ryan and their son, Brady.