more than 15 years of experience in event management and marketing communications, Amy Nichols brings a sharp mind for business
to the event planning industry.
Amy Nichols Special Events is a full-service event and wedding planning company based in San Francisco, California. Before opening the doors of Amy Nichols Special Events in 2005, Amy began her career in the financial services industry in New York City, after graduating from Middlebury College. She quickly turned in numbers for details and realized that her true calling was the event industry. In her free time, while working in finance, she interned and trained with celebrity wedding and event planners in both New York and Beverly Hills, eager to learn more about the event industry and the art of the grand affair.
In 2002 Amy relocated to San Francisco where she currently resides. Outside of the wedding world, Amy had a successful career in marketing communications & corporate event planning (working for companies such as Zynga, JPMorgan Chase, Charles Schwab, and Williams-Sonoma, Inc.). Amy has taken numerous courses in event and wedding planning at UCLA, UC Berkeley and San Francisco State University. After successfully completing the professional development program with the Association of Bridal Consultants, Amy has earned the designation of Professional Bridal Consultant ™.
Amy Nichols Special Events frequently contributes to print and online publications on the topics of wedding & event planning and entertaining, and has been named as one of the The Knot's Best of Wedding Planners (including editor's pick), as well as one of the World's Best Wedding Planners by Junebug Weddings. Her work has appeared in several publications, including: Style Me Pretty, Martha Stewart Weddings, Brides, Snippet & Ink, 100 Layer Cake, Hostess with the Mostess, and many more.
Amy spends her free time involved with non-profits and her alma maters,
The Cate School and Middlebury College.
She has been an active member of the Junior League of San Francisco, serving on the steering committees for the Home Tour and the League's most recent cookbook, San Francisco Entertains.